In today's contextual algorithmic world, creating a website Image Manipulation that reflects SEO best practices while delivering results starts with creating the right architecture and creating content that is intelligent and easily discoverable by your audience. What is Smart Content? Simply put, smart content is: Discoverable (easily found). Optimized (from creation point). Profitable (measurable). Easily displayed with related topics and content. Smart content creation can be done independently of the website user experience. However, it must be implemented with an architecture designed to display content in a semantic Image Manipulation view. Displayed with related content links throughout the website user journey, it can improve the ranking of specific content and website ranking, traffic, link equity, crawl paths for indexing search engines and user engagement.
Intelligent content and semantic display If in doubt about the Image Manipulation importance of content semantics and contextual relationships, just check out Google's RankBrain update or a more recent article from Google Research's announcement of SLING, an online semantic frame analyzer. natural language. Advertising Continue reading below Creating intelligent content related to your website architecture for semantic display and personalization comes down to a matter of organization and prioritization based on the following six areas. 1. Content organization Content organization is at the heart Image Manipulation of smart content. Identifying and understanding what the primary and secondary content topics are, the type of content (blog post, editorial, product, white paper, video, etc.) and the entities associated with the content is of utmost importance.
Content organization is fundamental to creating a contextual Image Manipulation understanding of your website. The best place to start is with creating a site taxonomy or a set of hierarchical categories based on content coverage and the keywords the audience uses to find the content. Let's face it - creating a taxonomy can be painful. It requires collaboration across multiple organizations within a company, including the SEO team, product teams, user experience, UI, content, leadership, and other groups. This process can be simplified, especially if you start with one section of your website. Advertising Image Manipulation Continue reading below Take the blog section as an example. Organize content into major topical categories; subcategories and tertiary categories (if any).