Creating content – no matter how good – doesn't necessarily create an audience. As former BuzzFeed VP Jonathan Perelman noted, “Content is king, but distribution Jewelry Retouching is queen and she wears the pants. It is not enough to create good content. » Content is king, but distribution is queen and she wears the pants says Perelman. Click to tweet You need to think beyond owned and acquired channels in your content marketing programs. Enter native advertising, one of the Jewelry Retouching hottest marketing trends today. But where exactly does native advertising fit into the larger context of a content marketing strategy? It's helpful to address some of the biggest challenges marketers face when it comes to owned and earned media. The Biggest Content Marketing Trends of 2017 Current landscape One truth is self-evident for content marketers: traditional ads aren't enough these days.
With more than half of digital ads invisible and over 200 million people using ad blocking software, standard display units face an increasingly uphill battle when it comes to reaching and to influence consumers. With these stats in mind, it's no wonder that a review Jewelry Retouching of Google Trends data over the past five years shows growing interest in content marketing (blue) and native ads (red) as Jewelry Retouching than subjects. Current landscape That said, therein lies the problem. Marketers continue to create more and more content, but the audience looking to consume that content is not growing. It is a fundamental question of supply and demand. The Content Marketing Institute/ 2016 Content Marketing Trends Report found that 77% of B2C marketers plan to produce more content in 2016 than in 2015. But that added content is struggling for a limited share of mainstream media attention.
Growing Data Audience Image source: Nielson & BI Intelligence, data compiled by ScribbleLive The content landscape is cluttered and the situation is Jewelry Retouching only exacerbating it. As marketers turn to content marketing to help overcome some of the challenges associated with traditional Jewelry Retouching ad buying, they're finding that even a solid content creation strategy isn't enough. This is where native advertising comes in The role of Native in content marketing Native advertising can be leveraged to overcome many of the obstacles that content marketers face today.