There are approximately 200 ranking factors. We think. Give or take. Links, Content, and RankBrain top the list. We deduce from it.But never, ever, ever does Google come out and say, “Here is exactly what you need to do. The game is also stacked against most of us. The algorithm (we think) rewards well-known brands. Things like frequent brand mentions, “high quality” backlinks, and amazing content.
Hitting the 16 on-page optimization points you read on a blog post won't fix it. These are table stakes.
Instead, if you're serious about increasing site traffic, you need to experiment, do what the big brands won't do, and find out what works best for you (instead of reading someone's best guess). 'other).
Ready to get your hands dirty? Here are 7 SEO tests you need to try on your own site.
How to Run SEO Testing Responsibly
All traders worth their salt know about the tests. You test landing pages to see which generates a higher conversion rate. You test offers to see which ones generate more leads. You test headlines to see which attracts the most readers. You test the colors of your cell phone number list buttons. (Even if they don't do anything long term.) “Meh. Just sprinkle some keywords on this page before it goes live, please. " Obviously, this is not ideal. It's not even good. It's mediocre at best. We are not here for mediocre. Your competition is not mediocre. They spend 2x on this stuff. In response, you should run SEO tests.
Delete bold tags
Keyword density was one thing. You wanted to put so many keywords in a piece to hit the 1-2% guaranteed nirvana. Keyword stuffing has also become a thing quickly. (In fact, it still works on YouTube.)
The theory is that if a little of something works, a lot of something will kill. Fast forward a few years, and we're still going for the same stuff. For example, keywords in bold.
You know, try to fit them into the H2 if you can. Then apply at least some bold before you go out. It seems silly. It can't work… can it? Because it's starting to sound ridiculous too . Turns out, an SEO experiment showed that, unsurprisingly, being overzealous with <strong> tags can backfire. Alistair Kavalt of Sycosure decided to put this to the test after reading about it on SEOPressor. Here's what happened: On September 7, 2016, Alistair decided to add bold tags to the main keywords on the next page. Try to guess what that keyword was: