Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have to understand the importance of this little line of text. If your subject line doesn’t compel people to open your email, it doesn’t matter how good your copy or offer is (which is why it’s also important to learn how to write headlines).
So, let’s make your subject line just as good, if not better, than job email list the rest of your persuasive writing. What is a good subject line for a sales email? While there is no definitive right or wrong way to write an email subject line, there are some tips you can use to boost your current open rates. Here are 5 critical steps: 1. Create the best email subject lines for sales with descriptive language A study by Backlinko showed that the best email subject lines for sales are between 36 and 50 characters.
In fact, this length outperformed short subject lines (1-15 characters) by 32.7%. However, watch out for subject lines more than 70 characters, as open rates begin to diminish above that length. email subject lines for sales Source If your subject line is too short, your audience likely won’t open the email because it’s hard to be specific in under 15 characters. When you write email subject lines for sales, you can’t afford to be vague. For example, imagine receiving these subject lines in your inbox: Content Strategy Quick Question Marketing Lesson Those brief descriptions don’t give you a compelling reason to click, so they likely will perform poorly. On the other hand, short subject lines can be too specific and reveal too much too fast. For example, you probably wouldn’t open these emails because they’re clearly trying to sell something.