Digital transformation is not just a business thing, but affects all areas of our lives. A good example of this is OTT services, which have revolutionized the way we consume content and threaten to unseat traditional TV. What exactly are OTT services and how are they changing the landscape? Let's see it! Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities in the digital environment. OTT services that is the alternative to television and what are there What are OTT services?
OTT ("over-the-top") services are those contents available through an internet connection without the provider having control over them. In practice, this means that anyone with a compatible device and an internet connection can access OTT services, which are usually offered for a fee. Currently, Netflix is the paradigmatic example of this type of service. A key individual email list difference between OTT services and traditional television is the huge catalog available to these types of services. In exchange for their subscription fee, the user can access all kinds of content, such as movies, series, documentaries, live broadcasts or videos on demand. Although we normally think of OTTs as a substitute for television, that is, as a video-based service, the truth is that there are also OTTs for music and other services. In the last section of this article you will see some examples. At a technical level, OTT services are based on streaming content distribution .
The operators' databases are located on central servers and are transmitted to the user on demand in IP packets. This transmission is carried out through the internet provider, which has no responsibility for the content. Using OTT services, especially if we want to watch content in HD, requires a good quality network connection, otherwise interruptions may occur. We can use any device connected to the internet to play the content, such as a tablet, laptop or desktop, smart TV and even mobile phones. It should be noted that although OTT services operate worldwide, the content available varies by country , for example, the Netflix titles available in Spain are not the same as in the US. Therefore, OTT services are capable of reading the user's IP and offer only the content that can be viewed from your location.