After setting the conversion value (static or dynamic), you have the option to automatically automate your bidding strategy for cost-effectiveness. Setting your bidding strategy to focus on ROAS is a way to ensure that your goals are achieved. Simply select your campaign from the checkboxes on the left and select Edit. Optimizing conversion values with Google Ads Then select Change Bid Strategy. Select Change Bid Strategy Here you have the option to select "Target ROAS". Select "Target ROAS" for your Ghost Mannequin Effect bidding strategy When using the converted value The Ghost Mannequin Effect use of monetary translations depends on the nature of the sales process and your marketing strategy at Google. If you're marketing an ebook or a simple lead generation form submission, you may not be able to associate a value with your conversions. Unless you have a very sophisticated marketing operations backend and you know the average lead-to-customer conversion rate, it can be quite difficult to attribute value to these leads.
However, if the ads you're running lead to direct sales or purchases, it's highly recommended that you attribute their value to them. For example, if you run an online store, conversions from your shopping cart can be worth $ 25 or $ 500. In this scenario, additional Ghost Mannequin Effect work is absolutely necessary to establish transaction-specific dynamic conversion values.If the value of each conversion is different, you need to establish dynamic conversion values in order to properly optimize your account. Here is an example to better explain. Suppose your account has some keywords that are tracked by conversions that have Ghost Mannequin Effect no general value. When optimized, it may appear to drive more business. Keyword 1: 25 conversions Keyword 2: 5 conversions However, without a conversion value, you may not be able to know the ROI of each keyword individually. The value of 25 conversions is $ 10, which could total $ 250 in ROAS, while the total of 5 conversions is about $ 100 each, for a total of $ 500.
Without a translation value to relay this information, you could allocate more budget to high volume keywords. It is useful to set dynamic conversion values here. Currently, there are several other layers of information, such as cost per conversion. However , keeping accurate conversion values will unveil and change the way you approach your entire account. An example of using a static Ghost Mannequin Effect conversion value is when you are taken to the landing page for a particular product where the price does not change (that is, there is no shopping cart). In that Ghost Mannequin Effect scenario, you need to create a static value conversion for each product or promotion that you plan to market through search or display. Then optimize each product or promotion based on the individual ROAS. You may find that some generate more income for your business than others, and in that case you can double the winner.