Recently, the short video and e-commerce fields have been surging, and Kuaishou, Pinduoduo, Ali, and Douyin are fighting in chaos. Who can occupy the commanding heights of the commercial battlefield? Let's wait and see! On March 6, 2019, Alibaba Group text message service announced a major personnel change: Jiang Fan, who is also the president of Taobao and Tmall's two retail platforms, was selected for the first time on the list of 38 partners in Alibaba. This is the second time in Ali's 19-year history since Zhang Jianfeng (Xingdian) took control of Tmall, Taobao, and Juhuasuan four years ago. On June 18, 2019, Kuaishou founders Su Hua and Cheng Yixiao jointly issued an internal letter,
proposing to complete the goal of 300 million DAU before the Spring Festival in 2020 - the K3 campaign started. On June 25, 2019, it was reported by LatePost that Douyin and Taobao signed an annual framework agreement of 7 billion yuan, including 6 billion yuan text message service for advertising and 1 billion yuan for e-commerce commissions. On July 1, 2019, Kuaishou E-commerce announced that it will add 50% of the actual promotion commission to multiple third-party e-commerce platforms including Alimama's Taobao Alliance on July 20. The commission is not owned by the platform, but will be used to set the user growth bonus. One deal, two collaborations, three forces, four geniuses. China's largest mobile live broadcast platform VS China's largest short video platform, when the war between Kuaishou and Douyin was like hot oil,
it was instantly fried because of a transaction involving three parties' interests. According to the exclusive information of "Zhu Sima Ji", Kuaishou has recently text message service reached a strategic cooperation agreement with Pinduoduo. The content of this cooperation involves advertising and live broadcast e-commerce, and Kuaishou's follow-up financing may be directly introduced from Pinduoduo. Duoduo, and Tencent's new round of strategic investment. This move, in addition to business-level needs, is obviously aimed at the previous cooperation between Douyin & Taobao. Huang Zheng in 1980, Su Hua in 1982, Zhang Yiming in 1983, Jiang Fan in 1985, all four post-80s technical backgrounds made their debut, and have already been involved in this unprecedented tragic battle. It is worth noting that on the 7th day after the Taobao & Douyin annual box agreement was disclosed, the Kuaishou platform suddenly announced a notice to increase the 50% commission ratio.