At this point, it's like Google advertising — it's an essential part of any effective marketing strategy. There was a time when brands could organically Real Estate Photo Editing acquire customers, but that era is over. Currently, Facebook is strictly paid, and advertisers often need to do more than boost posts. Consider these statistics: Average ad prices fell by 2%, but ad impressions Real Estate Photo Editing increased by 34% Facebook has 7 million advertisers Facebook's average cost-per-click is $ 1. 72 The potential reach of Facebook ads is 1. 9 billion In 2021, it's more important than ever to have a solid Facebook advertising plan and use the right tools to execute it.
That's why we've summarized the key trends that impact Real Estate Photo Editing Facebook ads this year. Book my free marketing consultation Five Most Important Trends in Facebook Advertising in 2021 Trend 1: Facebook Advertising Costs Continue to Rise Facebook ads are still fairly affordable for most marketers, but costs are steadily increasing year by year, and many advertisers are Real Estate Photo Editing naturally worried. Why are costs going up? It's a simple matter of supply and demand. Facebook currently has about 7 million advertisers, up from 4 million in 2016. But especially in the United States and Canada, we haven't acq
uired new users to keep up with that growth. As Statista shows, we haven't seen any growth this year alone. Facebook active advertiser A survey of 200 marketers who spent $ 100,000 on Facebook in October 2019 shows: Facebook's CPM has increased by 90% year-on-year for marketers, and that number continues to grow.
Eighty-five percent of marketers are Real Estate Photo Editing concerned about rising costs, and 13% are "very" concerned. This concern is exacerbated by 42% of marketers spending more in 2019 than in 2018. If costs continue to rise, 47% of marketers believe they can price from paid Facebook ads. This trend is expected to continue in 2021 and can be exacerbated by political movement eye competition. If you're worried about the affordability of Facebook ads, weigh the cost of Real Estate Photo Editing acquiring new customers against their lifetime value. You will probably find that you are still getting the value of your money. Dig deeper: 30 Award-winning Facebook Ads and Reasons for Their Effectiveness How to get the cheapest Facebook ads without sacrificing quality 11 ways to improve your Facebook ad relevance score 7 Easy Ways to Optimize Facebook Ads