Instagram has become one of the most powerful social networks, especially for brands and businesses , as it allows you to create a unique connection with users through images.
Staying on top of what's new on Instagram will be a boon to advancing your digital marketing plan, especially since direct messaging on desktop was phone database recently added. At first Instagram was exclusively for phones, but its evolution and development helped us to use it from the computer. Although the central point is that both versions clearly show differences, but thanks to this it is possible to carry out different
actions that in the past were available for phones and it was unthinkable that they were introduced to Instagram Web. This is done by focusing your advertising messages in a clear way to make a call to action and that a potential customer begins the decision-making process until they make a purchase. Be careful, this does not mean that your “call to action” message is “Buy now”. You must also be clear and inform how they can acquire it. Perhaps, in your research, you saw that most of your potential customers prefer to pay directly through Facebook or other social networks , instead of placing an order on a website or an application.
T he joke is that you should not only say why your product is better, you should also indicate what the shopping experience is like to better guide your customers. In other words, during the purchase process you must maintain contact with any sales prospect. For this reason, many campaigns do not obtain the expected results, because when people see that the advertising has “Buy now” “Call now”, most are not ready to make a purchase decision. In fact, many experts would say that at least 98% of consumers who see an ad for the first time are not ready to buy at that moment.