Influencer marketing campaigns can be messy. You often need multiple tools to complete various aspects of creating and managing an influencer campaign. There are platforms to help you find the right influencers, for example, while other solutions are designed to measure results and determine ROI. Organizations also need tools to manage their current influencers and identify an optimal mix of influencers to maximize campaign spend. And then there's the issue of getting what you paid for: even if you're able to find a solution that helps you through every step of the campaign and tracks every buy email list data point you're looking for, a lack of transparency facilitates the call data in question. In some cases, it is reasonable that the results of these efforts may be difficult to pinpoint.
To some degree, concrete marketing ROI can be elusive depending on the metrics and marketing goals you track. But influencer campaigns are easily targeted by fraud: influencers can buy followers and engagement, and with many platforms and tools designed to track influencer success, this fraud can go unnoticed. Marketers are forced to use tools that rely on data they may not trust, which is why many brands have a love-hate relationship with influencer campaigns. If there is no doubt that theAnd in an age where marketing is steadily enhanced by greater access to new, relevant data that enables buy email list more effective marketing spend, influencer ROI can seem as mercurial as buying an ad during the Super Bowl. a smartphone with instagram live Image credit: Hans Vivek But that could change.
While today's big brands rely on influencer tools such as BuzzSumo, Klear, Onalytics and other useful but flawed influencer solutions, some experts believe the buy email list future of reliable ROI influencers will be forged by emerging blockchain solutions. The blockchain proposal Although best known for its applications in cryptocurrency, blockchain ledger-based technology has nearly endless applications for a wide range of real-world problems. Banks want to use blockchain to better trace transactions and money movements, which in turn can reduce money laundering and other forms of financial fraud. Healthcare organizations are looking to use blockchain in digital medical records, improving security and records management.