An activity is the sum of actions that are united by a common purpose bulk sms service and perform a certain social function. Activities are composed of purpose, motivation, action and commonality, and have a complete structural system. In the commercial field, activities refer to commercial actions such as publicity, interaction, promotion, etc. carried out around a certain theme to achieve a certain goal. Activity operation refers to the operation work carried out for different nature and different bulk sms service types of activities around the established goals. These operations include: activity preparation, activity planning, activity execution, activity review, etc. It is not difficult to see from the above definitions that the operation of activities is first carried out based on certain business objectives, and each activity has its specific business objectives.
Secondly, each event has to go through four stages bulk sms service from preparation, planning, execution and resumption. Event operation is responsible for leading each event to go through these four stages. Furthermore, if you want to make a little movement in the event operation, it is inseparable from the event funds and budget. Without the backing of funds, it is difficult to fully mobilize resources, and the event will not be able to land. he promotion and momentum of event advertisements are bulk sms service usually inseparable. At this time, the issue of how to effectively conduct advertisements will be involved. The famous "marketing pioneer" John Wanamaker once put forward the Gottbach conjecture in the advertising industry: "Half of my investment in advertising is useless, but the problem is that I don't know which half."
Because enterprises do not understand the media bulk sms service contact habits of target users and potential users of a certain event, they often place a lot of ineffective advertisements on inappropriate media and advertising spaces; this will result in waste of marketing resources and fail to bring expected results. Active traffic. 4. Activity review stage: Incomplete effect evaluation Event review is a must-have for companies to engage in event operations. When making a summary evaluation of each activity, the activity operation team often lists the effects brought about by the activity; but does not conduct a bulk sms service detailed analysis of the manpower, material resources, and funds consumed by the activity; does not accurately analyze the ROI of each activity. Calculate. Such activity review is not objective and comprehensive. 5. Lack of unified IT support and data management for event operations With the expansion of enterprise product lines and the increase in the